As a retailer do you find using promotions to be over complicated? Well it doesn’t have to be. With the right EPoS software, promotions can be easy to manage. By setting up promotions retailers can dispose of surplus stock at pre-determined times of the year that would usually not sell through.
As many retailers know, holding too much stock can be detrimental to the success of the business. Holding large volumes of stock that aren’t selling can incur greater costs such as storage fees – storage facilities require workers to categorise, organise and transport items from one place to another. Furthermore, high levels of inventory can lead to higher insurance costs. Additionally retailers can be left with large quantities of stock that are no longer desired by consumers if items become obsolete or customer demands begin to shift.
Because it is crucial that retailers don’t miss out on profitable sales by not stocking enough goods it is important that there is a solution to the negative aspects of holding too much inventory. This is where sales promotions become an extremely useful tool.