The Online Shopper’s Journey – Are you maximising opportunities at every stage?

A recent report analysed 200 multichannel retailers across nine sectors, including fashion, health and beauty, home and furniture, arts and crafts and more. This report set out to determine how these retailers scored across the five identified stages of the customer journey:

  1. Browsing
  2. Consideration
  3. Buying
  4. Collection/Delivery
  5. Returns

In this blog we’ll take a look at the latest trends and technologies and how they are being used by retailers to maximise opportunities at each phase of the buying process.

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Retail Stock Management – How to work smarter in 2022

Unbelievably many retail businesses are still managing their stock through outdated software or spreadsheets. While you may be tempted to stick with ‘tried and tested’ methods, these old fashioned stock management methods are time consuming and rely heavily on attention to detail and manual recording of data which inevitably leads to costly errors. So if you’re still managing your stock the old fashioned way, it’s time to take a look at the alternative – a modern, fit-for-purpose solution designed specifically for retail.

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Retail footfall continues to grow as warm weather and public holidays create perfect spending conditions

Recent figures on high street footfall around the UK show a rise of nearly 12% week-on week since the warm weather began, while out of town shopping centres saw between 2% and 9% increase, indicating the return to the high street is now in full swing.  And, if you’re based in a tourist hot spot, it gets even better with a rise of between 24% and 38% in retail footfall in the last couple of weeks.

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Christmas is coming

It’s September already and for most people this signifies that autumn is just around the corner and that the weather is turning a little colder, but if you’re a retailer, you know this means that it’s time to prepare and plan for Christmas.

The Christmas season is the biggest shopping event of the year, and for some retailers, sales during the festive season can account for up to 30 percent of their annual revenue. Of course, all retailers will be working hard to attract customers and generate sales during the biggest holiday shopping period of the year, so you need to work extra hard to compete.

The real key to success is planning ahead and implementing steps to prepare for the upcoming seasonal rush and be ready to maximise the potential. And to help you achieve this, there are several key tasks you should complete long before the Christmas season is upon us.

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