Shoppers trust retailers more if they can see modern technology being used in store, claims research by payments processor Worldpay.
According to the research, conducted by Worldpay, the global leader in credit/debit card payments processing technology, three quarters of consumers (75%) said alarm bells start to ring when a store seems behind the times from a technology point of view. Londoners and the under-35s were the most judgemental. Eighty per cent of respondents in these groups said they’re more likely to trust retailers that use up to date technology than those that do not.
When pushed to qualify their answers, respondents said they thought retailers who had invested in up to date technology came across as more professional, and committed to improving the overall shopping experience for their customers.
Read more below on how to increase customer confidence in your retail business.