5 trends every ambitious retailer should be aware of in 2022

The last couple of years have offered unprecedented disruption to all aspects of retail, but have also presented extraordinary opportunities for those agile enough to turn on a sixpence. While we can’t see into the future, we can be certain that the economy is on the up and those who make the most of this growth will be in the strongest position.

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Key Retail Trends for 2022

As we approach the second anniversary of the first known case of covid-19 in the UK, it’s no surprise that online shopping still accounts for an enormous portion of retail sales. Despite a temporary dip in online sales as lockdowns came to an end and restrictions eased in Q3 of 2021, the holiday period and a significant increase in covid cases saw a return to the online store with eCommerce accounting for 25% of all sales at the beginning of Q4.

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2022 – Key retail dates you don’t want to miss

After so much disruption, it’s more important than ever that retailers take advantage of every occasion to boost their revenue. There are key dates throughout the year which present opportunities to cash in on the hype and marketing surrounding them. However, forward planning is vital which is why we’ve summed up the most popular retail events for you, so you can ensure you are fully prepared and don’t miss out on some of the biggest advertising and marketing opportunities of 2022.

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Top Tips for Customer Retention in the Omnichannel World

There’s no doubt that eCommerce has experienced significant growth over the last couple of years.  While many consumers have become accustomed to the convenience of online shopping, the lifting of pandemic related restrictions has seen a resurgence of shopping in person. So, we now face a new type of consumer who is equally active both online and in-store, the omnichannel shopper, and retailers must adjust their offering to cater for their expectations – or risk being left behind.

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