The future is bright for Omni-channel retailers

As we begin a new decade, retailers simply cannot afford to stand still – to survive they must deliver the experience that customers demand if they are going to have a successful future.

It goes without saying that 2019 was not a good year for all high street retailers. While challenging retail conditions and high business rates have played their part, there is no denying that shopping habits have changed and many retailers have simply not kept up.

One of the biggest areas of change for retail has been the usage of bricks and mortar stores. In the past, most retail stores measured success through sales made from in-person transactions. As a result, price became the key driver for retailers to attract customers and this has led to a growth in big sale events such as Black Friday and Cyber Monday. However, while these events may have delivered some short-term gains, for many it also signalled the start of the race to the bottom. With some retailers focusing on offering products as cheaply as possible, the long-term health of many businesses was severely jeopardised. Research has also shown that sale events have even been seen to devalue products and brands in the minds of consumers, the knock-on effect of this is that consumers become less likely to shop during non-discounted periods.

To break this cycle, retailers need to look at how they can improve the customer experience. Indeed, research clearly shows that if retailers are to survive over the next 10 years then they will need to focus on customer experience. With customers shifting their shopping habits and buying more and more products online, retailers need to ensure their customer experience matches these habits.

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Channel your energy

Do you know the difference between multi-channel and omni-channel retail?

Omni-channel retail delivers a seamless experience for the customer. This means that every way that a customer interacts with a company; whether that’s online, in-store, using a mobile app, via email and more besides, their user experience is fully connected.

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HAVE YOU WON AN AURES YUNO EPoS BUNDLE FROM RMS?

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Were you one of our winners in the RMS online Christmas competition to win an Aures Yuno EPoS System bundle worth over £1,200! along with some terrific runners up prizes of Aures EPoS products?

The RMS website was inundated with entrants to the competition throughout December and we had great fun drawing the winners.

The list of winners can be found on the RMS website here.

Please feel free to share this Blog article with you colleagues to let them know who the winners were!

RMS regularly runs competitions with fantastic EPoS hardware prizes to be won for your business. If you would like to be notified when the next one starts, let us know here.

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Preventive Maintenance Protects Your EPoS Investment

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We all have a tendency to think of not fixing problems until something is broken.

But when it comes to high value business assets like an EPoS system, the point where something goes wrong is already too late.

Downtime leads to lost productivity, lost sales, lost profits – all round BIG damage to your business.

Like taking your car for an MoT or service, or going to your GP for a routine check-up, preventative maintenance is about proactively ensuring that your EPoS system is always in good working order.

This both helps to catch any potential problems before they can escalate into something which does real damage, and to keep the system fine tuned and performing at its optimum.

Read on to discover Five reasons why it’s important for your retail business to have a preventive maintenance contract in place for your EPoS system.

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