What’s the cost of a Queue?

Always a tricky balance for retailers – not enough staff and there’s a queue, too many and you are wasting money. In this article we look at the causes of a queue and some of the things that you can do to reduce or even eliminate queues.

What is the cost of a queue?

Whilst there are a few hot tech and training shoe releases that absolutely love a queue and the social buzz that they create, the reality is that most retailers lose 10% of footfall due to queues and waiting times in store. In fact 26% of customers who walk out of a store will discontinue their purchase journey completely.

A queue is a sign that the operation is not working properly and is something to be avoided. A few years ago, customers were more accepting of a queue, but nowadays customers can vote with their mouse and simply head online.

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Retail jargon buster – part 1

Retail Jargon Buster

Do you know your show-rooming from your drop-shipping or your m-commerce from your social selling?

In the ever-changing world of retail technology, keeping up to date with the jargon in today’s retail sector can be quite a challenge. New retail terms pop up all the time, so to help you keep pace with the changing technology and the terminology, we’ve compiled a list of just some of the latest retail terms.

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Christmas is coming

It’s September already and for most people this signifies that autumn is just around the corner and that the weather is turning a little colder, but if you’re a retailer, you know this means that it’s time to prepare and plan for Christmas.

The Christmas season is the biggest shopping event of the year, and for some retailers, sales during the festive season can account for up to 30 percent of their annual revenue. Of course, all retailers will be working hard to attract customers and generate sales during the biggest holiday shopping period of the year, so you need to work extra hard to compete.

The real key to success is planning ahead and implementing steps to prepare for the upcoming seasonal rush and be ready to maximise the potential. And to help you achieve this, there are several key tasks you should complete long before the Christmas season is upon us.

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How to be a savvy bricks and mortar retailer

How to be a savvy bricks and mortar retailer

Despite the convenience of online shopping, recent research shows that three quarters of people still prefer to shop in store. But bricks and mortar retailers must be savvy with omnichannel technology to survive in the digital age, we have 12 customer retention tactics to show you how it’s done.

Although the rapid growth of e-commerce has significantly reduced footfall to the high street, recent research from ONS showed that three-quarters of customers still prefer to make a purchase in a store. With 82% of these saying this is because they prefer to receive the product as soon as they’ve purchased it and because they value the input of staff, particularly when it comes to making major purchases. As well as this, 90% of UK shoppers stated they’ll always research a product online before going into a store to purchase it.

Retailers which embrace technology to track their customers across the whole customer experience, have a strong strategy in place for building customer loyalty, meaning satisfied customers, glowing word-of-mouth referrals and open doors for years to come. But with increased competition vying for each and every shopper’s attention, it is also vital that you implement customer retention tactics to ensure that you do more than simply sell stock.

Here are 12 customer retention tactics that will lead to increased sales and long-term success:

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Channel your energy

Do you know the difference between multi-channel and omni-channel retail?

Omni-channel retail delivers a seamless experience for the customer. This means that every way that a customer interacts with a company; whether that’s online, in-store, using a mobile app, via email and more besides, their user experience is fully connected.

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HAVE YOU WON AN AURES YUNO EPoS BUNDLE FROM RMS?

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Were you one of our winners in the RMS online Christmas competition to win an Aures Yuno EPoS System bundle worth over £1,200! along with some terrific runners up prizes of Aures EPoS products?

The RMS website was inundated with entrants to the competition throughout December and we had great fun drawing the winners.

The list of winners can be found on the RMS website here.

Please feel free to share this Blog article with you colleagues to let them know who the winners were!

RMS regularly runs competitions with fantastic EPoS hardware prizes to be won for your business. If you would like to be notified when the next one starts, let us know here.

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WIN AN AURES YUNO EPoS BUNDLE FROM RMS. Have you entered yet?

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RMS - Retail Solutions that Work for You

 

 

 

As a retailer you have worked hard throughout 2017 delivering a great product offering, compelling marketing activities and wonderful customer service in order to ensure a higher level of footfall in your retail business.

Would you now like to get your 2018 trading off to a successful start by winning a brand new AURES YUNO EPoS SYSTEM?

To celebrate 2017 as its most successful year of trading yet, RMS is giving you the chance to win a fantastic
AURES YUNO EPoS BUNDLE WORTH OVER £1200!!

Enter this FREE competition now for a chance to win an AURES YUNO EPoS HARDWARE BUNDLE and get your 2018 retail trading off to a successful start.

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Please feel free to share this competition blog with your colleagues to increase the chances of your business winning!

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