Do you know your show-rooming from your drop-shipping or your m-commerce from your social selling?
In the ever-changing world of retail technology, keeping up to date with the jargon in today’s retail sector can be quite a challenge. New retail terms pop up all the time, so to help you keep pace with the changing technology and the terminology, we’ve compiled a list of just some of the latest retail terms.
It’s September already and for most people this signifies that autumn is just around the corner and that the weather is turning a little colder, but if you’re a retailer, you know this means that it’s time to prepare and plan for Christmas.
The Christmas season is the biggest shopping event of the year, and for some retailers, sales during the festive season can account for up to 30 percent of their annual revenue. Of course, all retailers will be working hard to attract customers and generate sales during the biggest holiday shopping period of the year, so you need to work extra hard to compete.
The real key to success is planning ahead and implementing steps to prepare for the upcoming seasonal rush and be ready to maximise the potential. And to help you achieve this, there are several key tasks you should complete long before the Christmas season is upon us.
Despite the convenience of online shopping, recent research shows that three quarters of people still prefer to shop in store. But bricks and mortar retailers must be savvy with omnichannel technology to survive in the digital age, we have 12 customer retention tactics to show you how it’s done.
Although the rapid growth of e-commerce has significantly reduced footfall to the high street, recent research from ONS showed that three-quarters of customers still prefer to make a purchase in a store. With 82% of these saying this is because they prefer to receive the product as soon as they’ve purchased it and because they value the input of staff, particularly when it comes to making major purchases. As well as this, 90% of UK shoppers stated they’ll always research a product online before going into a store to purchase it.
Retailers which embrace technology to track their customers across the whole customer experience, have a strong strategy in place for building customer loyalty, meaning satisfied customers, glowing word-of-mouth referrals and open doors for years to come. But with increased competition vying for each and every shopper’s attention, it is also vital that you implement customer retention tactics to ensure that you do more than simply sell stock.
Here are 12 customer retention tactics that will lead to increased sales and long-term success:
Do you know the difference between multi-channel and omni-channel retail?
Omni-channel retail delivers a seamless experience for the customer. This means that every way that a customer interacts with a company; whether that’s online, in-store, using a mobile app, via email and more besides, their user experience is fully connected.
Continue reading
RMS is delighted to be supporting the ‘Retailer of the Year‘ category of the Borders Business Excellence Awards 2017. organised by Scottish Borders Chamber of Commerce.In today’s era of immense choice for consumers and increased digitalisation, retail customers are not only discerning about what they want, but are putting new demands on retail customer service, and consequently retailers are having to make extra efforts to meet these consumer requirements and ensure a competitive advantage.
RMS understands the importance of highlighting retailers’ achievements and giving them the recognition they deserve for the hard work they put into growing their business – and also the positive impact that this has on the Scottish Borders community.
In recognising the challenges which all retailers face in exceeding customer expectations, maximising omni-channel capabilities, boosting efficiency, productivity and profitability in all areas of their retail business, RMS works closely with retailers to guide them on how to realise their goals.
Our Cloud managed OpSuite Retail Management Solution EPoS software is a UK market leader in the provision of strategic, innovative, retail-specific solutions that make a positive impact on achieving better retail profits through effective sales, purchasing, stock control, pricing, promotions, loyalty programs, warehousing and web store management.
We are proud to be part of recognising well-deserved work in this vibrant channel and look forward to continuing to work with retailers in the Scottish Borders during the coming year, and supporting them with exciting opportunities to further the growth of their businesses through OpSuite Retail Management Solution EPoS software.
RMS is a UK market leader of EPoS hardware and software solutions enabling your retail operation to win now and in the future.
We care about your business, if you have questions about how your retail business can benefit from our OpSuite Retail Management Solution EPoS software, please contact us today on 01750 700 527 or via our on-line enquiry form
We look forward to helping you with the future EPoS needs of your growing business.
You can also follow RMS on Social Media for all the latest information on the great benefits, features and deals on EPoS Hardware.
