Top Tips for Customer Retention in the Omnichannel World

There’s no doubt that eCommerce has experienced significant growth over the last couple of years.  While many consumers have become accustomed to the convenience of online shopping, the lifting of pandemic related restrictions has seen a resurgence of shopping in person. So, we now face a new type of consumer who is equally active both online and in-store, the omnichannel shopper, and retailers must adjust their offering to cater for their expectations – or risk being left behind.

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Why Leasing is a Sound Investment

Never has the preservation of working capital been so important in retail. After over a year of lockdowns, restrictions and curbs to free movement (not to mention Brexit!), conserving cash has been a priority for every UK business owner. However, restrictions have also meant that businesses have had to invest in new equipment to ensure covid-19 safety for their employees and their customers, including screens, hand sanitizer and queuing solutions, among other safety measures. If you have had to invest heavily in covid-19 related safety solutions, you may have put your requirements for new EPoS hardware on the back burner, but have you considered leasing your new EPoS equipment?

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Retail footfall continues to grow as warm weather and public holidays create perfect spending conditions

Recent figures on high street footfall around the UK show a rise of nearly 12% week-on week since the warm weather began, while out of town shopping centres saw between 2% and 9% increase, indicating the return to the high street is now in full swing.  And, if you’re based in a tourist hot spot, it gets even better with a rise of between 24% and 38% in retail footfall in the last couple of weeks.

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What’s the cost of a Queue?

Always a tricky balance for retailers – not enough staff and there’s a queue, too many and you are wasting money. In this article we look at the causes of a queue and some of the things that you can do to reduce or even eliminate queues.

What is the cost of a queue?

Whilst there are a few hot tech and training shoe releases that absolutely love a queue and the social buzz that they create, the reality is that most retailers lose 10% of footfall due to queues and waiting times in store. In fact 26% of customers who walk out of a store will discontinue their purchase journey completely.

A queue is a sign that the operation is not working properly and is something to be avoided. A few years ago, customers were more accepting of a queue, but nowadays customers can vote with their mouse and simply head online.

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