It’s fair to say that most of us have a tendency to ignore problems for as long as we possibly can. Often, this means that by the time we pay attention, it’s already too late. For some things, this isn’t too much of an issue, but when it comes to high-value business assets like your EPoS system, this can be an extremely serious matter.Continue reading
Customer loyalty is one of the most valuable assets you can have, and engaged, loyal customers can be some of your brand’s most influential advocates. As such, it is well worth investing time and money in acquiring, consolidating and growing customer loyalty. Retail loyalty schemes are a powerful and proven way of doing this, and although there is a cost involved in setting them up, it’s an investment that will pay for itself many times over.
The benefits are many, as we’ve discussed previously, but ultimately the primary goal of any loyalty programme is to boost customer retention. In addition to this, they are an invaluable way of providing you with vital information about your customer base.Continue reading
Always a tricky balance for retailers – not enough staff and there’s a queue, too many and you are wasting money. In this article we look at the causes of a queue and some of the things that you can do to reduce or even eliminate queues.
Whilst there are a few hot tech and training shoe releases that absolutely love a queue and the social buzz that they create, the reality is that most retailers lose 10% of footfall due to queues and waiting times in store. In fact 26% of customers who walk out of a store will discontinue their purchase journey completely.
A queue is a sign that the operation is not working properly and is something to be avoided. A few years ago, customers were more accepting of a queue, but nowadays customers can vote with their mouse and simply head online.Continue reading
Do you know your show-rooming from your drop-shipping or your m-commerce from your social selling?
In the ever-changing world of retail technology, keeping up to date with the jargon in today’s retail sector can be quite a challenge. New retail terms pop up all the time, so to help you keep pace with the changing technology and the terminology, we’ve compiled a list of just some of the latest retail terms.