Online Checkout – The Key Elements of a Winning Strategy

We’re all aware of the boom in eCommerce during the Covid-19 pandemic and if you’re an e-tailer yourself, you will no doubt have experienced the highs and lows associated with business growth, stock shortages and other factors affecting the industry recently. Whether you already had an eCommerce website as Covid hit, or you were one of the thousands of traditional retailers who had to pivot their business and get online quickly, you will know how fickle online shoppers can be. So, if your business is suffering from cart abandonment or your sales just aren’t as high as you’d like despite healthy website traffic, we’ve put together some tips on how to develop a winning online checkout strategy.

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Are you prepared for 2022?

The past year and a half has been difficult for all businesses, but retail has been hit particularly hard with Brexit, stock shortages, driver issues and the global chip shortage, as well as repeated lockdowns and covid restrictions. Now we are nearing the end of the summer, thoughts begin to turn towards winter and the next year. Putting the aforementioned issues to one side for a moment, now is the time to ensure your EPoS systems are fit for purpose and can handle what may be the busiest seasonal shopping year in a decade as the world begins to emerge from the global pandemic.

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