The Online Shopper’s Journey – Are you maximising opportunities at every stage?

A recent report analysed 200 multichannel retailers across nine sectors, including fashion, health and beauty, home and furniture, arts and crafts and more. This report set out to determine how these retailers scored across the five identified stages of the customer journey:

  1. Browsing
  2. Consideration
  3. Buying
  4. Collection/Delivery
  5. Returns

In this blog we’ll take a look at the latest trends and technologies and how they are being used by retailers to maximise opportunities at each phase of the buying process.

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How To Win Customers Over – Key components of exceptional customer service

As retail continues to recover in post-pandemic Britain, competition is fierce so it’s more important than ever that you offer the highest level of customer service, both online and in-store. Service is the single most important differentiator after price and product availability, but it’s also the easiest to get wrong.

You may think your customer service is already top notch, or that there’s little which you can improve upon, however we hope this blog offers some food for thought in areas which you many not have previously considered. Here are our top tips on how to keep your existing customers coming back for more, while also winning new business away from your competitors.

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Top Tips for Customer Retention in the Omnichannel World

There’s no doubt that eCommerce has experienced significant growth over the last couple of years.  While many consumers have become accustomed to the convenience of online shopping, the lifting of pandemic related restrictions has seen a resurgence of shopping in person. So, we now face a new type of consumer who is equally active both online and in-store, the omnichannel shopper, and retailers must adjust their offering to cater for their expectations – or risk being left behind.

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Lessons we can all learn from the UK’s most trusted retailers

During the early days of the pandemic, consumers adopted a very different attitude towards retailers almost overnight. Suddenly brand loyalty and trust were put to one side as consumers purchased from anywhere they could as supply chains were rattled and in some cases, brought to a complete halt.

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