There’s no doubt that eCommerce has experienced significant growth over the last couple of years. While many consumers have become accustomed to the convenience of online shopping, the lifting of pandemic related restrictions has seen a resurgence of shopping in person. So, we now face a new type of consumer who is equally active both online and in-store, the omnichannel shopper, and retailers must adjust their offering to cater for their expectations – or risk being left behind.Continue reading
During the early days of the pandemic, consumers adopted a very different attitude towards retailers almost overnight. Suddenly brand loyalty and trust were put to one side as consumers purchased from anywhere they could as supply chains were rattled and in some cases, brought to a complete halt.Continue reading
The retail industry is an extremely important part of the UK economy, equivalent to around 5% of GDP. Brexit, covid-19 and various shortages of products, drivers and fuel have all contributed to the difficulties faced by retailers since the beginning of 2020. However, there is light at the end of the tunnel as offices begin to reopen and commuters return to work.Continue reading
It has undoubtedly been a tough few years for the high street with many shops closing and the loss of many big-name brands. However, it is possible to breathe life into bricks and mortar retail stores with e-commerce.
The internet is often blamed for the demise of the high street, as more and more shoppers order goods from the comfort of their homes and spend less time in bricks and mortar stores. However, this simple argument demonstrates a lack of understanding of how digital works in the retail environment.Continue reading