The Rise and Rise of BOPIS

Before the pandemic you’d be forgiven for not knowing what BOPIS is,  but the acronym has entered the lexicon of retailers around the world as ‘buy online, pick up in store’ became the lifeblood of many businesses almost overnight as Covid-19 restrictions hit.

Whilst not a completely new concept, BOPIS in the UK was primarily reserved for the likes of Argos and supermarkets under the guise of ‘click and collect’ with Amazon making some inroads into the field with collection points located across the country in a hybrid version of the service. However, nearly 2 years after Covid-19 emerged, BOPIS is now commonplace across a wide range of retailers, both large and small.

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