Christmas is coming

It’s September already and for most people this signifies that autumn is just around the corner and that the weather is turning a little colder, but if you’re a retailer, you know this means that it’s time to prepare and plan for Christmas.

The Christmas season is the biggest shopping event of the year, and for some retailers, sales during the festive season can account for up to 30 percent of their annual revenue. Of course, all retailers will be working hard to attract customers and generate sales during the biggest holiday shopping period of the year, so you need to work extra hard to compete.

The real key to success is planning ahead and implementing steps to prepare for the upcoming seasonal rush and be ready to maximise the potential. And to help you achieve this, there are several key tasks you should complete long before the Christmas season is upon us.

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The Season of Giving

The Christmas holiday is by far the biggest shopping holiday in the United Kingdom and of course for many other countries around the world.

Christmas shopping in the UK accounts for over £20 billion worth of spending from consumers. From decorations to presents, food and drink to parties and cards, many shoppers will save all year for Christmas shopping. Those residing in London plan to spend the most over the holiday season, sitting at £536 each on average. Northern Ireland came in second at £451 followed by those in Scotland at £417.

Who does the Christmas Shopping?
With so many people celebrating Christmas, the shopping is fairly equal across gender as well as many of the age ranges although the amount each demographic is planning to spend tends to vary.

Some of the statistics about who is buying for the Christmas season in the UK include:

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