Brick-and-mortar retailers are not just competing with each other, they are also competing against successful on-line retailers. Compared with a simple and quick purchase from the couch at home, it is especially important for retailers to create faster and simpler ways to make brick-and-mortar purchases.
With the use of mobile devices at the POS, retailers are able to step up to the challenge and satisfy the customer’s need for pre-purchase information whilst in-store, through the integration of all relevant distribution channels.
Today’s retailers need to meet these consumer requirements to ensure a competitive advantage. One of the most important ways an advantage can be acquired is by sales assistants utilising mobile devices in-store. By using them, the sales assistant can get informed more quickly and efficiently, and therefore improve customer service and increase sales turnover.
Read on to discover more on why mobile computing devices can benefit your retail shop. Continue reading
When pushed to qualify their answers, respondents said they thought retailers who had invested in up to date technology came across as more professional, and committed to improving the overall shopping experience for their customers.
Read more below on how to increase customer confidence in your retail business.