In today’s era of immense choice for consumers and increased digitalisation, retail customers are not only discerning about what they want, but are putting new demands on retail customer service, and when they have made a decision, they want it now.
Brick-and-mortar retailers are not just competing with each other, they are also competing against successful on-line retailers. Compared with a simple and quick purchase from the couch at home, it is especially important for retailers to create faster and simpler ways to make brick-and-mortar purchases.
With the use of mobile devices at the POS, retailers are able to step up to the challenge and satisfy the customer’s need for pre-purchase information whilst in-store, through the integration of all relevant distribution channels.
Today’s retailers need to meet these consumer requirements to ensure a competitive advantage. One of the most important ways an advantage can be acquired is by sales assistants utilising mobile devices in-store. By using them, the sales assistant can get informed more quickly and efficiently, and therefore improve customer service and increase sales turnover.
Read on to discover more on why mobile computing devices can benefit your retail shop. Continue reading
Shoppers trust retailers more if they can see modern technology being used in store, claims research by payments processor Worldpay.
