Reaping the Rewards: Things to Consider when Setting up a Retail Loyalty Scheme

In-store loyalty card

Customer loyalty is one of the most valuable assets you can have, and engaged, loyal customers can be some of your brand’s most influential advocates. As such, it is well worth investing time and money in acquiring, consolidating and growing customer loyalty. Retail loyalty schemes are a powerful and proven way of doing this, and although there is a cost involved in setting them up, it’s an investment that will pay for itself many times over.

The benefits are many, as we’ve discussed previously, but ultimately the primary goal of any loyalty programme is to boost customer retention. In addition to this, they are an invaluable way of providing you with vital information about your customer base.

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Wake up to the threat of cybercrime

Wake up to the threat of cybercrime.  RMS highlights the threats to SME

Small businesses are subject to 10,000 cyber-attacks a day. A cyber-attack can be defined as a criminal activity where a computer system, network or application is attacked or hacked, with the aim of stealing, destroying or holding data to ransom.

Cybercrime is costing small businesses billions of pounds per year according to latest Federation of Small Businesses research. More than a million firms fell victim to phishing, malware and payment scams and small businesses are collectively subject to almost 10,000 cyber-attacks a day.

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Retailers Calendar of Events 2020

As every retailer knows only too well, you are constantly planning ahead for the next season, occasion or event. Consumers just expect to walk into your store or visit your website and as if by magic you are ready for Christmas, Mother’s Day, Halloween and everything else in between!

Of course, there is a lot of meticulous planning, buying and organisation which goes into making sure that your store is ready to make the most of the considerable seasonal opportunity that awaits. And it goes without saying that are the ‘big holidays’ that we all know but there are also plenty of other events which are great for business, from the Olympics to Wimbledon and Burns Night to back to school.


As we start a New Year, we thought it would be a great idea to provide you with a Retailers Calendar of Events for 2020. Not all of these events will be of interest to you or your customers but hopefully this will be helpful in planning ahead, it might even whet the appetite for introducing some new seasonal promotions! And don’t forget to plan for your own ‘local’ events and celebrations too.

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