Online Checkout – The Key Elements of a Winning Strategy

We’re all aware of the boom in eCommerce during the Covid-19 pandemic and if you’re an e-tailer yourself, you will no doubt have experienced the highs and lows associated with business growth, stock shortages and other factors affecting the industry recently. Whether you already had an eCommerce website as Covid hit, or you were one of the thousands of traditional retailers who had to pivot their business and get online quickly, you will know how fickle online shoppers can be. So, if your business is suffering from cart abandonment or your sales just aren’t as high as you’d like despite healthy website traffic, we’ve put together some tips on how to develop a winning online checkout strategy.

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Lessons we can all learn from the UK’s most trusted retailers

During the early days of the pandemic, consumers adopted a very different attitude towards retailers almost overnight. Suddenly brand loyalty and trust were put to one side as consumers purchased from anywhere they could as supply chains were rattled and in some cases, brought to a complete halt.

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Return to the office proffers welcome boost to retailers

The retail industry is an extremely important part of the UK economy, equivalent to around 5% of GDP. Brexit, covid-19 and various shortages of products, drivers and fuel have all contributed to the difficulties faced by retailers since the beginning of 2020.  However, there is light at the end of the tunnel as offices begin to reopen and commuters return to work.

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Are you prepared for 2022?

The past year and a half has been difficult for all businesses, but retail has been hit particularly hard with Brexit, stock shortages, driver issues and the global chip shortage, as well as repeated lockdowns and covid restrictions. Now we are nearing the end of the summer, thoughts begin to turn towards winter and the next year. Putting the aforementioned issues to one side for a moment, now is the time to ensure your EPoS systems are fit for purpose and can handle what may be the busiest seasonal shopping year in a decade as the world begins to emerge from the global pandemic.

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