There’s no doubt that eCommerce has experienced significant growth over the last couple of years. While many consumers have become accustomed to the convenience of online shopping, the lifting of pandemic related restrictions has seen a resurgence of shopping in person. So, we now face a new type of consumer who is equally active both online and in-store, the omnichannel shopper, and retailers must adjust their offering to cater for their expectations – or risk being left behind.Continue reading
We’re all aware of the boom in eCommerce during the Covid-19 pandemic and if you’re an e-tailer yourself, you will no doubt have experienced the highs and lows associated with business growth, stock shortages and other factors affecting the industry recently. Whether you already had an eCommerce website as Covid hit, or you were one of the thousands of traditional retailers who had to pivot their business and get online quickly, you will know how fickle online shoppers can be. So, if your business is suffering from cart abandonment or your sales just aren’t as high as you’d like despite healthy website traffic, we’ve put together some tips on how to develop a winning online checkout strategy.Continue reading
Before the pandemic you’d be forgiven for not knowing what BOPIS is, but the acronym has entered the lexicon of retailers around the world as ‘buy online, pick up in store’ became the lifeblood of many businesses almost overnight as Covid-19 restrictions hit.
Whilst not a completely new concept, BOPIS in the UK was primarily reserved for the likes of Argos and supermarkets under the guise of ‘click and collect’ with Amazon making some inroads into the field with collection points located across the country in a hybrid version of the service. However, nearly 2 years after Covid-19 emerged, BOPIS is now commonplace across a wide range of retailers, both large and small.Continue reading
During the early days of the pandemic, consumers adopted a very different attitude towards retailers almost overnight. Suddenly brand loyalty and trust were put to one side as consumers purchased from anywhere they could as supply chains were rattled and in some cases, brought to a complete halt.Continue reading