Bricks and Clicks

It has undoubtedly been a tough few years for the high street with many shops closing and the loss of many big-name brands. However, it is possible to breathe life into bricks and mortar retail stores with e-commerce.

Bricks and Clicks

The internet is often blamed for the demise of the high street, as more and more shoppers order goods from the comfort of their homes and spend less time in bricks and mortar stores. However, this simple argument demonstrates a lack of understanding of how digital works in the retail environment.

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2020 Vision

Despite the alarming headlines on the demise of the British high street, online sales still only account for 17% of total retail sales in the UK, according to the Office for National Statistics.

Retail does remain the single largest private sector employer in the UK, with one in 10 people working in retail and annual sales totalling a staggering £358 billion.

But between the uncertainty brought about by Brexit not to mention declining footfall and sales, many are wondering how the retail industry will perform in the coming year.

We don’t have a crystal ball that can tell us exactly what the future holds for retailers, but here are some retail trends which independent stores should prepare for in 2020.

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The Season of Giving

The Christmas holiday is by far the biggest shopping holiday in the United Kingdom and of course for many other countries around the world.

Christmas shopping in the UK accounts for over £20 billion worth of spending from consumers. From decorations to presents, food and drink to parties and cards, many shoppers will save all year for Christmas shopping. Those residing in London plan to spend the most over the holiday season, sitting at £536 each on average. Northern Ireland came in second at £451 followed by those in Scotland at £417.

Who does the Christmas Shopping?
With so many people celebrating Christmas, the shopping is fairly equal across gender as well as many of the age ranges although the amount each demographic is planning to spend tends to vary.

Some of the statistics about who is buying for the Christmas season in the UK include:

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