How to be a savvy bricks and mortar retailer

How to be a savvy bricks and mortar retailer

Despite the convenience of online shopping, recent research shows that three quarters of people still prefer to shop in store. But bricks and mortar retailers must be savvy with omnichannel technology to survive in the digital age, we have 12 customer retention tactics to show you how it’s done.

Although the rapid growth of e-commerce has significantly reduced footfall to the high street, recent research from ONS showed that three-quarters of customers still prefer to make a purchase in a store. With 82% of these saying this is because they prefer to receive the product as soon as they’ve purchased it and because they value the input of staff, particularly when it comes to making major purchases. As well as this, 90% of UK shoppers stated they’ll always research a product online before going into a store to purchase it.

Retailers which embrace technology to track their customers across the whole customer experience, have a strong strategy in place for building customer loyalty, meaning satisfied customers, glowing word-of-mouth referrals and open doors for years to come. But with increased competition vying for each and every shopper’s attention, it is also vital that you implement customer retention tactics to ensure that you do more than simply sell stock.

Here are 12 customer retention tactics that will lead to increased sales and long-term success:

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It’s out with Microsoft Dynamics RMS and in with the new!

Twenty years is an absolute lifetime in terms of today’s modern technology and in this article we look at the ‘end of life’ for this highly successful point of sale software. But as the clock ticks away, retailers must move to a new solution before the July 2021 deadline.

As long ago as 2015, Microsoft announced that their retail point of sale solution, or Microsoft Dynamics Retail Management System to give it its correct title, would be retiring in 2016. However, whilst the product was then no longer available to new customers, support continues for existing customers until July 2021.

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Channel your energy

Do you know the difference between multi-channel and omni-channel retail?

Omni-channel retail delivers a seamless experience for the customer. This means that every way that a customer interacts with a company; whether that’s online, in-store, using a mobile app, via email and more besides, their user experience is fully connected.

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7 benefits of a customer loyalty program

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The average UK consumer is a member of 14.3 loyalty programs: should your retail or hospitality business be one of them? 

While there are costs to designing and implementing a customer loyalty program for your business research shows that acquiring new customers costs 5 to 25 times more than retaining existing ones. Members of Amazon’s Prime loyalty program spend an average of $1300 with Amazon per year compared to $700 for customers who are non-members.

Let’s look at the key benefits of running a loyalty program.

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Meet the manufacturer: Zebra Technologies

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At RMS, we believe in providing the best retail hardware for companies both big and small. Whether your business needs barcode scanners, label printers or ID card printers Zebra Technologies offer standout options that we are proud to provide.

Initially founded in 1969 as Data Specialities Incorporated (a manufacturer of high-speed electromechanical products) a change of focus towards labelling and ticketing occurred in 1982. The Zebra Technologies brand was born in 1986, and the company went on to be publicly traded in 1991. Strategic mergers and acquisitions, including the 2014 acquisition of the Motorola Solutions Enterprise Business, have been followed by a legacy of constant innovation – Zebra hold over 4,200 patents.

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The Importance of Making Tax Digital to Retailers & Hospitality Businesses

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As of April 1 2019, half a million VAT registered UK businesses have to comply with the new taxation standard Making Tax Digital. VAT registered businesses must now keep digital records of their transactions and submit VAT returns using a digital link to HMRC.

From April 2019, quarterly reporting is:

  • Mandatory for VAT for all VAT-registered businesses with a turnover above the VAT registration threshold (£85,000)
  • Optional for VAT-registered businesses with a turnover below the VAT registration threshold (£85,000)

From April 2020 (at the earliest), quarterly reporting is:

  • Mandatory for income tax and corporate tax (as appropriate) for all businesses (including landlords) with a turnover over the VAT registration threshold (£85,000)
  • Optional for businesses (including landlords) with a turnover below the VAT registration threshold (£85,000)

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Meet the Manufacturer: AURES Group

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History of Aures

At RMS, we understand the many factors that go into the purchasing decisions of retailers: affordability, reliability, user-friendliness, attractiveness and environmental footprint. As a result of this, we carefully curate a product range of exceptional hardware and software suited for all retail environments.

In this series we’ll be focusing on some of the manufacturers of the hardware we sell, starting with the AURES Group – a company approaching 30 years of success.

Aures Technologies offer cutting-edge EPOS hardware – attractive, reliable and well-engineered – ready for any retail or hospitality environment. From elegant terminals like the Aures Sango, Yuno and Nino to high-quality peripherals such as Aures cash drawers, customer displays, receipt printers, touchscreens and kiosks.

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