Top Tips for Customer Retention in the Omnichannel World

There’s no doubt that eCommerce has experienced significant growth over the last couple of years.  While many consumers have become accustomed to the convenience of online shopping, the lifting of pandemic related restrictions has seen a resurgence of shopping in person. So, we now face a new type of consumer who is equally active both online and in-store, the omnichannel shopper, and retailers must adjust their offering to cater for their expectations – or risk being left behind.

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The Rise and Rise of BOPIS

Before the pandemic you’d be forgiven for not knowing what BOPIS is,  but the acronym has entered the lexicon of retailers around the world as ‘buy online, pick up in store’ became the lifeblood of many businesses almost overnight as Covid-19 restrictions hit.

Whilst not a completely new concept, BOPIS in the UK was primarily reserved for the likes of Argos and supermarkets under the guise of ‘click and collect’ with Amazon making some inroads into the field with collection points located across the country in a hybrid version of the service. However, nearly 2 years after Covid-19 emerged, BOPIS is now commonplace across a wide range of retailers, both large and small.

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Are you prepared for 2022?

The past year and a half has been difficult for all businesses, but retail has been hit particularly hard with Brexit, stock shortages, driver issues and the global chip shortage, as well as repeated lockdowns and covid restrictions. Now we are nearing the end of the summer, thoughts begin to turn towards winter and the next year. Putting the aforementioned issues to one side for a moment, now is the time to ensure your EPoS systems are fit for purpose and can handle what may be the busiest seasonal shopping year in a decade as the world begins to emerge from the global pandemic.

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The global chip shortage and the impact on retailers

Sadly, empty shelves have been commonplace over the last year and a half, as the Covid-19 pandemic hit supply chains of all descriptions. However, if you have tried to purchase any consumer item containing a computer chip in the last eighteen months such as a new car, a games console or a laptop, you will no doubt have come across severe stock shortages and higher-than-normal prices thanks to the emerging global chip shortage.

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