Stay ahead of the competition

In this article we look at why you should never underestimate your competition and the importance of investing in your EPoS hardware and equipment.

As a retailer, you know the importance of having a unique selling point to encourage customers to choose to spend with you as opposed to the competition and that to be successful you have to try to stay at least one step ahead of the competition. Even if you feel that your business offering is unique, you must not assume that you have no competition as it doesn’t always come from direct or obvious competitors. Therefore, it is vital that the experience you create for the customer is consistently good by ensuring seamless transactions and service so that customers choose you over your competition.

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Good Shopping

As the sector has become more professional and more specialised, charity shops are contributing to a more vibrant and eclectic retail mix on high streets.”

“This trend towards greater specialisation can enable charity shops to become destination stores, which can add value to the high streets in which they are located.”
DEMOS REPORT

It is estimated that there are more than 11,000 charity shops in the UK, generating more than £295m for a range of good causes in the UK each year.

Whilst the charity sector is not immune from the challenging trading conditions that are closing high street shops, it is undoubtedly a cornerstone of the bricks and mortar retail sector. But contrary to the popular belief that our high streets are full of charity shops, they make up only four per cent of total retail units in the UK, compared to the national vacancy rate of around ten per cent.

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Christmas is coming

It’s September already and for most people this signifies that autumn is just around the corner and that the weather is turning a little colder, but if you’re a retailer, you know this means that it’s time to prepare and plan for Christmas.

The Christmas season is the biggest shopping event of the year, and for some retailers, sales during the festive season can account for up to 30 percent of their annual revenue. Of course, all retailers will be working hard to attract customers and generate sales during the biggest holiday shopping period of the year, so you need to work extra hard to compete.

The real key to success is planning ahead and implementing steps to prepare for the upcoming seasonal rush and be ready to maximise the potential. And to help you achieve this, there are several key tasks you should complete long before the Christmas season is upon us.

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Farm Shop Scenario

As one of the country’s leading suppliers of retail and hospitality solutions, RMS have been providing the best EPoS systems and specialist software to our diverse range of clients for many years.

And with OpSuite EPoS we are proud to offer the premier retail management solution in the marketplace. It is a firm favourite with omni channel retailers because of the competitive advantage that it brings. This fully integrated system seamlessly controls products, pricing, orders, reservations, customer records, suppliers, shops and eCommerce stores.

We thought it would be a good idea to illustrate the many benefits of OpSuite by looking at a relevant industry scenario to show you just what it can do in a normal working day.

‘Company Farm Shop’ does not actually exist but this type of operation and its complex daily requirements certainly do!

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When it comes to customer service, you are in the driving seat

7 steps to great customer service

From the products on offer and their prices to the in-store environment; there are many factors that can affect the retail experience for your customers in your stores. But customer service is always going to be one of the top factors that have a major impact on how shoppers perceive your brand.

Whilst you cannot influence external factors such as the weather or control what your competitors do, the good news is that the level of service that you provide is completely within your control. This gives you the valuable opportunity to wow your customers and is why you should always be thinking about ways of improving the customer service that you deliver.

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How to be a savvy bricks and mortar retailer

How to be a savvy bricks and mortar retailer

Despite the convenience of online shopping, recent research shows that three quarters of people still prefer to shop in store. But bricks and mortar retailers must be savvy with omnichannel technology to survive in the digital age, we have 12 customer retention tactics to show you how it’s done.

Although the rapid growth of e-commerce has significantly reduced footfall to the high street, recent research from ONS showed that three-quarters of customers still prefer to make a purchase in a store. With 82% of these saying this is because they prefer to receive the product as soon as they’ve purchased it and because they value the input of staff, particularly when it comes to making major purchases. As well as this, 90% of UK shoppers stated they’ll always research a product online before going into a store to purchase it.

Retailers which embrace technology to track their customers across the whole customer experience, have a strong strategy in place for building customer loyalty, meaning satisfied customers, glowing word-of-mouth referrals and open doors for years to come. But with increased competition vying for each and every shopper’s attention, it is also vital that you implement customer retention tactics to ensure that you do more than simply sell stock.

Here are 12 customer retention tactics that will lead to increased sales and long-term success:

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