The future is bright for Omni-channel retailers

As we begin a new decade, retailers simply cannot afford to stand still – to survive they must deliver the experience that customers demand if they are going to have a successful future.

It goes without saying that 2019 was not a good year for all high street retailers. While challenging retail conditions and high business rates have played their part, there is no denying that shopping habits have changed and many retailers have simply not kept up.

One of the biggest areas of change for retail has been the usage of bricks and mortar stores. In the past, most retail stores measured success through sales made from in-person transactions. As a result, price became the key driver for retailers to attract customers and this has led to a growth in big sale events such as Black Friday and Cyber Monday. However, while these events may have delivered some short-term gains, for many it also signalled the start of the race to the bottom. With some retailers focusing on offering products as cheaply as possible, the long-term health of many businesses was severely jeopardised. Research has also shown that sale events have even been seen to devalue products and brands in the minds of consumers, the knock-on effect of this is that consumers become less likely to shop during non-discounted periods.

To break this cycle, retailers need to look at how they can improve the customer experience. Indeed, research clearly shows that if retailers are to survive over the next 10 years then they will need to focus on customer experience. With customers shifting their shopping habits and buying more and more products online, retailers need to ensure their customer experience matches these habits.

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Windows 7 End of Life rapidly approaching!

The Windows 7 End of Life date has been announced as 14th January 2020

If you are still using Windows 7 Professional or any of the ‘home’ versions, you need to know that Microsoft will no longer update or support the operating system after the 14th January 2020.

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It’s out with Microsoft Dynamics RMS and in with the new!

Twenty years is an absolute lifetime in terms of today’s modern technology and in this article we look at the ‘end of life’ for this highly successful point of sale software. But as the clock ticks away, retailers must move to a new solution before the July 2021 deadline.

As long ago as 2015, Microsoft announced that their retail point of sale solution, or Microsoft Dynamics Retail Management System to give it its correct title, would be retiring in 2016. However, whilst the product was then no longer available to new customers, support continues for existing customers until July 2021.

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Channel your energy

Do you know the difference between multi-channel and omni-channel retail?

Omni-channel retail delivers a seamless experience for the customer. This means that every way that a customer interacts with a company; whether that’s online, in-store, using a mobile app, via email and more besides, their user experience is fully connected.

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