Black Friday 2018: What Retailers Have to Consider


Black Friday – the day after the US Thanksgiving holiday – has become a huge global retail phenomenon and like many aspects of American culture goes far beyond the borders of the US mainland.

In the UK alone in 2017 Black Friday saw an 11.7% increase in year on year online sales – bringing the amount spent to £1.4Bn.

As Black Friday and other consumer festivals become increasingly inevitable for retailers we’ve provided a few considerations for retailers and whether or not they should participate in the holiday.

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