7 benefits of a customer loyalty program

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The average UK consumer is a member of 14.3 loyalty programs: should your retail or hospitality business be one of them? 

While there are costs to designing and implementing a customer loyalty program for your business research shows that acquiring new customers costs 5 to 25 times more than retaining existing ones. Members of Amazon’s Prime loyalty program spend an average of $1300 with Amazon per year compared to $700 for customers who are non-members.

Let’s look at the key benefits of running a loyalty program.

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Meet the manufacturer: Zebra Technologies

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At RMS, we believe in providing the best retail hardware for companies both big and small. Whether your business needs barcode scanners, label printers or ID card printers Zebra Technologies offer standout options that we are proud to provide.

Initially founded in 1969 as Data Specialities Incorporated (a manufacturer of high-speed electromechanical products) a change of focus towards labelling and ticketing occurred in 1982. The Zebra Technologies brand was born in 1986, and the company went on to be publicly traded in 1991. Strategic mergers and acquisitions, including the 2014 acquisition of the Motorola Solutions Enterprise Business, have been followed by a legacy of constant innovation – Zebra hold over 4,200 patents.

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The Importance of Making Tax Digital to Retailers & Hospitality Businesses

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As of April 1 2019, half a million VAT registered UK businesses have to comply with the new taxation standard Making Tax Digital. VAT registered businesses must now keep digital records of their transactions and submit VAT returns using a digital link to HMRC.

From April 2019, quarterly reporting is:

  • Mandatory for VAT for all VAT-registered businesses with a turnover above the VAT registration threshold (£85,000)
  • Optional for VAT-registered businesses with a turnover below the VAT registration threshold (£85,000)

From April 2020 (at the earliest), quarterly reporting is:

  • Mandatory for income tax and corporate tax (as appropriate) for all businesses (including landlords) with a turnover over the VAT registration threshold (£85,000)
  • Optional for businesses (including landlords) with a turnover below the VAT registration threshold (£85,000)

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Meet the Manufacturer: AURES Group

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History of Aures

At RMS, we understand the many factors that go into the purchasing decisions of retailers: affordability, reliability, user-friendliness, attractiveness and environmental footprint. As a result of this, we carefully curate a product range of exceptional hardware and software suited for all retail environments.

In this series we’ll be focusing on some of the manufacturers of the hardware we sell, starting with the AURES Group – a company approaching 30 years of success.

Aures Technologies offer cutting-edge EPOS hardware – attractive, reliable and well-engineered – ready for any retail or hospitality environment. From elegant terminals like the Aures Sango, Yuno and Nino to high-quality peripherals such as Aures cash drawers, customer displays, receipt printers, touchscreens and kiosks.

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