In previous blogs, we’ve written about how vital it is for retailers in this extraordinarily challenging business environment to move towards an omnichannel business model. Industry trends were already making this critical, but with the massive increase in online shopping due to Covid-19, it has become essential. Becoming a true omnichannel retailer means integrating your online and offline systems and operations to provide a truly seamless, unified service to your customer, no matter how they wish to purchase from you.Continue reading
Contactless payments are becoming a lot more common; the spending limit on single transactions has been raised once and will be raised again soon. How will this affect retailers, and what should you do to help your customers feel secure while using contactless payments?
We’ve written in several recent blogs about the increasing role that debit and credit cards have been playing in making payments. Where cash was once the most popular method of paying for goods and services, it now accounts for less than a quarter of all transactions. Cash only made up 23% of payments in the UK in 2019, while card payments accounted for 51%. In contrast, only a decade earlier, cash accounted for 60% of all payments. On top of this, 72% of people are now using online banking. It has even reached the point where many businesses are opting to accept card payments only, and completely abandon the use of cash.Continue reading
Paying for items in a shop using a cheque was once commonplace. Gradually fewer and fewer businesses allowed customers to do this, and now it is almost entirely unheard of. Could it be possible that cash will go the same way? At one point, cash was practically the only way of paying for goods and services, and there was a time when many businesses would only accept cash payments. Now though, it seems like cash payments might be dying out.Continue reading
There is little doubt that the last 12 months have been among the worst in the entire history of the Retail and Hospitality sectors. Trying to navigate a business through a global pandemic, with all the consequences of closed doors, loss of income and the impacts on family and personal health, has pushed us to the limits. But now, with some light at the end of the tunnel, it is all about recovery.
To quote Friedrich Nietzsche, ‘what doesn’t kill you, will make you stronger’, and returning to business with a powerful marketing strategy will do just that. So, what can you do that is different? Well, letting your customers know your status is a start, and the best way to send positive communication is not email or social media; it’s via Text Messaging.Continue reading