After so much disruption, it’s more important than ever that retailers take advantage of every occasion to boost their revenue. There are key dates throughout the year which present opportunities to cash in on the hype and marketing surrounding them. However, forward planning is vital which is why we’ve summed up the most popular retail events for you, so you can ensure you are fully prepared and don’t miss out on some of the biggest advertising and marketing opportunities of 2022.
1st New Year’s Day
17th – Blue Monday – Billed as the saddest day of the year, why not offer some cheer with a special offer?
25th – Burn’s Day – Try a Scottish theme on your website or social media.
1st Chinese New Year – 2022 is the year of the tiger!
14th Valentine’s Day – This requires some planning as gifts are often bought in advance so you should advertise your Valentine’s deals from mid-January.
1st St David’s Day
17th St. Patrick’s Day – Try an Irish themed special offer or discount.
20th First Day of Spring – After a long, cold winter it’s a great opportunity to spread some springtime cheer.
27th Mother’s Day
17th Easter Sunday
18th Easter Monday
22nd Earth Day – Showcase your environmental credentials on your social media and website.
23rd St George’s Day
2nd May Day – Bank holidays are a great opportunity to hold a sale
14th FA Cup Final
22nd Scottish Cup Final
2nd Spring Bank Holiday – Unusually falling on a Thursday due to the Queen’s Jubilee.
3rd Her Majesty The Queen’s Platinum Jubilee – An extra bank holiday in honour of Her Majesty.
19th Father’s Day – Always a great opportunity to sell gifts, but make sure you plan well in advance.
6th – 31st Women’s Euros 2021
16th End of school summer holidays (Scotland) – As summer comes to an end, ensure you’re fully stocked with those back-to-school essentials.
29th Summer Bank Holiday
1st End of school summer holidays (England, Wales and Northern Ireland)
31st Halloween – Not just for kids! Add a bit of spookiness to your store or website with a Halloween themed deal.
5th Guy Fawkes Night – As winter draws in it’s time to promote those seasonal items.
11th Remembrance Day – The perfect opportunity to give back to servicemen and women with a special discount.
13th Remembrance Sunday
25th Black Friday – Believed to be the busiest shopping day of the year. Make sure your offers are strong and you have plenty of stock!
28th Cyber Monday – An extension to Black Friday, this is a big one for the tech retailers.
18th World Cup Final – Unusually falling in November and December this year due to the location, the proximity to the holidays could see football related products at the top of Christmas lists!
24th Christmas Eve – Super Saturday falls on Christmas Eve this year.
25th Christmas Day
26th Boxing Day – Time for the Boxing Day sales!
31st New Year’s Eve
As 2021 draws to a close, we look forward to supporting retailers in the year ahead. For friendly advice on how to maximise your retail revenues in 2022 with a new retail management system or a hardware refresh, speak to a member of our team on 0800 138 0050 or contact us here.