Online Checkout – The Key Elements of a Winning Strategy

We’re all aware of the boom in eCommerce during the Covid-19 pandemic and if you’re an e-tailer yourself, you will no doubt have experienced the highs and lows associated with business growth, stock shortages and other factors affecting the industry recently. Whether you already had an eCommerce website as Covid hit, or you were one of the thousands of traditional retailers who had to pivot their business and get online quickly, you will know how fickle online shoppers can be. So, if your business is suffering from cart abandonment or your sales just aren’t as high as you’d like despite healthy website traffic, we’ve put together some tips on how to develop a winning online checkout strategy.

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The Rise and Rise of BOPIS

Before the pandemic you’d be forgiven for not knowing what BOPIS is,  but the acronym has entered the lexicon of retailers around the world as ‘buy online, pick up in store’ became the lifeblood of many businesses almost overnight as Covid-19 restrictions hit.

Whilst not a completely new concept, BOPIS in the UK was primarily reserved for the likes of Argos and supermarkets under the guise of ‘click and collect’ with Amazon making some inroads into the field with collection points located across the country in a hybrid version of the service. However, nearly 2 years after Covid-19 emerged, BOPIS is now commonplace across a wide range of retailers, both large and small.

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