The retail landscape has experienced a colossal shift towards omnichannel in the last 12 months. The Covid-19 pandemic saw high street retailers close for a large portion of 2020 and currently a significant part of 2021. For many bricks and mortar businesses, this has necessitated a move towards an omnichannel bricks and clicks model.
Not only has online shopping become a necessity, it has become a habit for consumers. Retailers who have not yet made the leap to omnichannel, may find that while the return to the high street will undoubtedly bring a welcome boost to business, it may not be as fruitful as it once was. The high street may be making a comeback, but for the ambitious retailer, eCommerce has become a necessity.Continue reading