Over the past 20 years, the continuing trend has been for online sales to grow steadily year on year. 2020 not only continued this trend but, for obvious reasons, accelerated it significantly. It was predicted that online sales would increase by 11% in 2020. Thanks to COVID-19, shoppers had to do much of their purchasing online, and it is now thought that online shopping increased by 19% during 2020. We can’t know what 2021 will bring, but we can be reasonably sure that online sales will continue to grow and grow even as the pandemic abates.
This trend means that it is becoming even more critical for retailers to have a robust and effective e-commerce website to cater to the increasing number of online customers. Easy to say, but what do you need to think about when selecting the right e-commerce platform for your business?Continue reading