Upgrade your Business with Omnichannel EPoS Integration

In our last blog, we discussed ‘omnichannel retail’, what it is, and why you need to start thinking about how to turn your organisation into a true omnichannel retailer. Online sales have been growing steadily year-on-year for the last twenty years, and COVID-19 has only accelerated that trend. We can’t know what this year will bring, but we can be sure that online sales will continue to grow and grow for many years to come.

It’s no longer enough to operate a traditional bricks-and-mortar business. It’s not even enough to branch out and have an online business too. Shoppers are increasingly expecting retailers to have fully integrated online and offline operations which provide a seamless, unified, cohesive user experience. If a store doesn’t have an item in stock, customers expect the staff to be able to tell them if it’s available online instead, and vice-versa.

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Key Retail Trends for 2022

As we approach the second anniversary of the first known case of covid-19 in the UK, it’s no surprise that online shopping still accounts for an enormous portion of retail sales. Despite a temporary dip in online sales as lockdowns came to an end and restrictions eased in Q3 of 2021, the holiday period and a significant increase in covid cases saw a return to the online store with eCommerce accounting for 25% of all sales at the beginning of Q4.

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