As every retailer knows only too well, you are constantly planning ahead for the next season, occasion or event. Consumers just expect to walk into your store or visit your website and as if by magic you are ready for Christmas, Mother’s Day, Halloween and everything else in between!
Of course, there is a lot of meticulous planning, buying and organisation which goes into making sure that your store is ready to make the most of the considerable seasonal opportunity that awaits. And it goes without saying that are the ‘big holidays’ that we all know but there are also plenty of other events which are great for business, from the Olympics to Wimbledon and Burns Night to back to school.
As we start a New Year, we thought it would be a great idea to provide you with a Retailers Calendar of Events for 2020. Not all of these events will be of interest to you or your customers but hopefully this will be helpful in planning ahead, it might even whet the appetite for introducing some new seasonal promotions! And don’t forget to plan for your own ‘local’ events and celebrations too.