
It’s September already and for most people this signifies that autumn is just around the corner and that the weather is turning a little colder, but if you’re a retailer, you know this means that it’s time to prepare and plan for Christmas.
The Christmas season is the biggest shopping event of the year, and for some retailers, sales during the festive season can account for up to 30 percent of their annual revenue. Of course, all retailers will be working hard to attract customers and generate sales during the biggest holiday shopping period of the year, so you need to work extra hard to compete.
The real key to success is planning ahead and implementing steps to prepare for the upcoming seasonal rush and be ready to maximise the potential. And to help you achieve this, there are several key tasks you should complete long before the Christmas season is upon us.