When it comes to customer service, you are in the driving seat

7 steps to great customer service

From the products on offer and their prices to the in-store environment; there are many factors that can affect the retail experience for your customers in your stores. But customer service is always going to be one of the top factors that have a major impact on how shoppers perceive your brand.

Whilst you cannot influence external factors such as the weather or control what your competitors do, the good news is that the level of service that you provide is completely within your control. This gives you the valuable opportunity to wow your customers and is why you should always be thinking about ways of improving the customer service that you deliver.

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How to be a savvy bricks and mortar retailer

How to be a savvy bricks and mortar retailer

Despite the convenience of online shopping, recent research shows that three quarters of people still prefer to shop in store. But bricks and mortar retailers must be savvy with omnichannel technology to survive in the digital age, we have 12 customer retention tactics to show you how it’s done.

Although the rapid growth of e-commerce has significantly reduced footfall to the high street, recent research from ONS showed that three-quarters of customers still prefer to make a purchase in a store. With 82% of these saying this is because they prefer to receive the product as soon as they’ve purchased it and because they value the input of staff, particularly when it comes to making major purchases. As well as this, 90% of UK shoppers stated they’ll always research a product online before going into a store to purchase it.

Retailers which embrace technology to track their customers across the whole customer experience, have a strong strategy in place for building customer loyalty, meaning satisfied customers, glowing word-of-mouth referrals and open doors for years to come. But with increased competition vying for each and every shopper’s attention, it is also vital that you implement customer retention tactics to ensure that you do more than simply sell stock.

Here are 12 customer retention tactics that will lead to increased sales and long-term success:

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