7 benefits of a customer loyalty program

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The average UK consumer is a member of 14.3 loyalty programs: should your retail or hospitality business be one of them? 

While there are costs to designing and implementing a customer loyalty program for your business research shows that acquiring new customers costs 5 to 25 times more than retaining existing ones. Members of Amazon’s Prime loyalty program spend an average of $1300 with Amazon per year compared to $700 for customers who are non-members.

Let’s look at the key benefits of running a loyalty program.

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Meet the manufacturer: Zebra Technologies

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At RMS, we believe in providing the best retail hardware for companies both big and small. Whether your business needs barcode scanners, label printers or ID card printers Zebra Technologies offer standout options that we are proud to provide.

Initially founded in 1969 as Data Specialities Incorporated (a manufacturer of high-speed electromechanical products) a change of focus towards labelling and ticketing occurred in 1982. The Zebra Technologies brand was born in 1986, and the company went on to be publicly traded in 1991. Strategic mergers and acquisitions, including the 2014 acquisition of the Motorola Solutions Enterprise Business, have been followed by a legacy of constant innovation – Zebra hold over 4,200 patents.

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