FMD 2019: How your pharmacy business can prepare for the change in law

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The Falsified Medicines Directive (FMD for short) is a regulation passed by the EU Parliament in 2016 which is in force from the 9th of February 2019. The new regulation requires the addition of safety features on the packaging of all medicines to verify the authenticity of the medicine from the point of manufacturing until at the endpoint with the patient.

This regulation enforces two fundamental changes in how medicine is packaged: the addition of an anti-tampering device and the addition of a unique identifier for each medicine package. The unique identifier comes in the form of a 2D data matrix barcode.

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The RMS Guide to Becoming A Retailer, Part 4: Marketing your new retail business

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In the fourth part of our how to be a retailer guide, we’re discussing the big M – Marketing. Marketing allows retailers to develop relationships with their customers and target demographics beyond the shop and beyond the sale. As the Harvard Business Review famously concluded: “Marketing is Everything”.

Marketing your new retail business can be a daunting task. How do you begin? Which channels are cost-effective? How do you drive the right people through the door?

Let’s begin by breaking it down.

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