ADSL, VoIP, SIP, LAN, WAN, BABT, FTP, ISDN, BYOD, Wireless, Cloud-managed, IP Office, Multi-channel, Bandwidth, Mind-boggling!

Today we are operating in a fast moving environment where new forms of communication are playing a big role in the world of retail.

For many independent retailers needing to effectively communicate with customers, all the acronyms and phrases surrounding today’s technology can be extremely puzzling, and that’s before the actual hardware required is considered!

It is a sign of strength in an individual to recognise when you are not good at something and bring someone in who is. We all know that we should employ the right people to perform in areas where we do not feel comfortable or have the necessary expertise to do the best possible job.

But, most independent businesses don’t have the budget for such a position.

Fortunately, that’s where BT Local Business can help you.

We spoke recently with David Hodge, Managing Director, of BT Local Business Edinburgh & South Scotland about how his company assists retailers cut through the technological jargon and hardware to ensure they are equipped correctly to communicate effectively with the public.

The following is the insights David provided to our questions …………

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