Experts all agree that one of the smartest moves any retailer can make is switching from traditional manually operated sales technology to highly intuitive automated OpSuite Cloud-Managed EPoS (electronic-point-of-sale) software.
We asked a number of our clients for their views. Here are some of the benefits they said they are now receiving……..
Traditional cash registers rely too much on human input. Mistakes happen, especially at busy times. Many retailers struggle with the persistent problem of unrecorded sales and inaccurate stock. Instead of focusing on helping customers and making sales, your staff end up spending time on tracking down the mistakes, and that hinders growth of your business and profitability. An #EPoS system eliminates staff errors, allowing your staff, and company, to attain a level of accuracy on transactions that’s otherwise unachievable.
A high-quality #EPoS system as available from RMS does a great deal more than just quickly scan items at the till. It also gives your business the data you need to grow and maximize profits. All purchases are tracked and recorded, which means any customer’s past purchases are available for viewing, including purchases in person and on-line. You can quickly and easily produce reports for auditing and accounting purposes, analyse stock and raise purchase orders, evaluate staff performance and reduce fraud. You can track your best selling products and services and create targeted marketing and promotions based on customer buying behaviours, demographics, and more.
3. Remote control
With a #Cloud-Managed EPoS system such as OpSuite, you can monitor and manage your business from virtually any computer or tablet device whilst on the move. You don’t have to be present in the store to know what’s happening when you have a good EPoS system in place. A well designed Cloud-Managed EPoS system such as OpSuite allows you to leave the premises yet still be there in real time to make important decisions as transactions are made and reports produced.
Due to human error and other factors, pricing errors are common in the retail industry, and a product may end up costing more at one store location than another. An EPoS system can help remove the problem of human error leading to a product being priced differently across branches and so improve your businesses reputation for integrity and customer service.
5. Managing promotions
Most small businesses use regular promotions for building and retaining their customer base. Without an army of staff, it can be difficult to keep track of the terms, duration, and specifications of the promotion, especially when it comes to short-term ones. Run several promotions at the same time and the risk of creating customer dissatisfaction increases substantially, and can lead to missed sales. An EPoS system can allow you to effortlessly track your promotions, and the profits they generate. Through the reporting you can also determine which promotions were the most successful in profit generated.
6. Stock control
You already know that stock control without an EPoS system can be a real nightmare. This is all the more so if you now have both an on-line and physical store.
In this now common business model, consistency in stock is extremely important if you don’t want to be using up valuable staff resources in processing customer refunds for transactions made in your virtual store of products which you don’t have. A good quality EPoS software can provide you with accurate, efficient stock figures in real time, ensuring you get your ordering correct which means you can actually hold less stock which in turn has capital and space advantages for your business. It will enable you to sort your stock and produce reports by type, category, item description, and lots more, depending on the product, meaning you can respond faster to customer behaviour. Miraculously it also keeps track of data related to each stock item meaning you know the suppliers, parent relationships, substitutes and sales rates for every item in your total stock holding.
By being able to identify trends in the sales of your products, you can find out which demographic groups of the population are interested in which particular products and conduct targeted marketing campaigns. An added bonus is that you are able to track these by any characteristic of the product. Through a wide range of reports you will be able to see which products are the fast or slow moving items, what time of day sales are made, which stores are the most profitable, which suppliers make you the most money and which products make you the best profit.
8. Speed & Efficiency
How often have you agonised at the slowness of checkout queues through your tills? Your customers also don’t enjoy having to wait while your cashier types in the description of what the person ahead of them is buying.
A good EPOS system will greatly improve the speed and efficiency of transactions, which will appeal to customers and help your employees focus on serving more people. This can improve your customers’ overall experience and encourage repeat custom in the future.
If you provide your cashiers with access to product information then when they have a customer query they can retrieve the information promptly and efficiently help your customers. Because of their desire for efficiency, today’s consumers conduct a lot of their shopping online. By having a modern EPoS system you can set up a very effective in-person shopping experience, which encourages more customers to visit your business in the physical world and increases your sales.
The above is just a few of the benefits a good EPoS system will provide you with. Today, investment in EPoS systems has become the standard for ambitious retailers.
Don’t let your company fall behind the competition. When you invest in an OpSuite Cloud-Managed EPoS System, you will maximise profits, eliminate the waste of time and resources, and improve your customer service. After all, isn’t that the goal of all your efforts?
Find out more today about #Retail EPoS Systems and how they can assist you with the profitable management of your business.
Freephone RMS on 0800 138 0050 or complete our on-line enquiry form.