Why You Should Change Your EPoS (Electronic Point of Sale) Software

  1. You need to connect your online business and offline business:-

Retail businesses are often stuck in a world where there brick and mortar business is not updating or being updated by their online business through their POS. Having seamless integration with all your sales channels is a necessity in modern retail. OpSuite EPoS makes it easy for you to run your website by integrating it directly and treats it like any other aspect of your retail enterprise.

  1. A lot of older POS software requires expensive updates:-

Your POS software should always automatically inform you to the newest, most secure and most stable version of updates available. If you have to pay every time you need an update to your software it is a good time to switch and look at more cost effective options.

  1. User experience isn’t up to standard:-

Having an engaging and efficient process at the checkout is vital to customers. If your software is slow and unreliable then both customers and staff will go elsewhere. It is important to have an interface that is fast, reliable and easy to use as there are more important things for retailers to worry about than having a POS terminal that doesn’t meet their standards. OpSuite point of sale demonstrates a more professional image of the store, generating greater customer confidence in your business. It is easier to find information on stock and makes it quicker to locate products or find alternatives. OpSuite Epos also helps your staff sell more. It is quick to find information on items, as well as locate products and find substitutes.

OpSuite EPoS Europe

  1. Data is delayed or inaccurate:-

Modern retail is a fast moving environment and it is essential to be able to track your data such as sales and stock levels in real-time.  Easily accessed analytic KPIs (key performance indicators) allow retailers to be proactive in identifying trends and patterns as opposed to being reactive.  OpSuite’s real time reporting functionality communicates with all your locations meaning that reporting is up to date. There is no need to wait around for the day’s sales data or current inventory levels.

  1. Current POS hardware is out of date:-

Older POS hardware can be bulky and unattractive as well as taking up too much space.  Modern hardware options such as the Aures Sango, Yuno & Nino are intentionally designed to free up space and bring an appealing aesthetic to your retail outlet. As well as tablet POS systems being an easy way to free up space and improve the customer experience.

  1. Tracking customer trends is difficult:-

In order to have a competitive advantage in your retail segment it is useful to be able to analyse your customers’ transactions and preferences.  Doing so allows you to more effectively market and stock the right products at the right time. Additionally this allows retailers to build relationships with their customers, which is as important as ever with the continual increase in competition. Using OpSuite all customer information is held centrally in one place no matter which channel they opt to use – the internet, in shop or mail order. It is very easy to add a new customer to the database then using filters to create marketing lists to then email or mail your offers out to them.

  1. POS hardware is over complicated:-

Retailers want to see a return on investment when purchasing their EPoS solution.  But having overly complicated hardware counteracts the investment of high quality software. Hardware should be easy to use and customer support should be accessible and responsive.  Retailers cannot afford to be left with a few hours of downtime if that means losing sales and customers.

  1. Online and Offline stores are needing to be managed separately:-

Products should only have to be set up once and you should be able to change prices across all channels without having to duplicate entries.

  1. Your software doesn’t have an easy-to-use Loyalty Programme:-

Retaining customers and growing your customer base is imperative to surviving and growing your retail business. Rewarding customer loyalty is one of the best ways of doing this. In order to use behaviour based loyalty programmes you need to have an up to date EPoS system.  This provides the avenue for targeting based on sales history, purchase amount and purchase frequency etc.  POS software from RMS gives you the option to set up promotions which can create customer loyalty and this aids in the building of an important and reliable customer database.  Promotions available through OpSuite include earning loyalty points, buy X get Y promotions, quantity discounts, mix and match, buy one get one free or ½ price and redeeming loyalty points. As well as further complex promotion types.

RMS - Retail Solutions that Work for You

If any of the above points resonate with you then please don’t hesitate to get in touch with one of our dedicated team if you have any questions about updating your EPoS software or how OpSuite from RMS can help you achieve your retail goals. One of our dedicated team will be available on 0800 138 0050 or alternatively you can fill out our enquiry form.

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