A recent report analysed 200 multichannel retailers across nine sectors, including fashion, health and beauty, home and furniture, arts and crafts and more. This report set out to determine how these retailers scored across the five identified stages of the customer journey:
- Browsing
- Consideration
- Buying
- Collection/Delivery
- Returns
In this blog we’ll take a look at the latest trends and technologies and how they are being used by retailers to maximise opportunities at each phase of the buying process.
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