As we approach the second anniversary of the first known case of covid-19 in the UK, it’s no surprise that online shopping still accounts for an enormous portion of retail sales. Despite a temporary dip in online sales as lockdowns came to an end and restrictions eased in Q3 of 2021, the holiday period and a significant increase in covid cases saw a return to the online store with eCommerce accounting for 25% of all sales at the beginning of Q4.
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After so much disruption, it’s more important than ever that retailers take advantage of every occasion to boost their revenue. There are key dates throughout the year which present opportunities to cash in on the hype and marketing surrounding them. However, forward planning is vital which is why we’ve summed up the most popular retail events for you, so you can ensure you are fully prepared and don’t miss out on some of the biggest advertising and marketing opportunities of 2022.
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There’s no doubt that eCommerce has experienced significant growth over the last couple of years. While many consumers have become accustomed to the convenience of online shopping, the lifting of pandemic related restrictions has seen a resurgence of shopping in person. So, we now face a new type of consumer who is equally active both online and in-store, the omnichannel shopper, and retailers must adjust their offering to cater for their expectations – or risk being left behind.
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We’re all aware of the boom in eCommerce during the Covid-19 pandemic and if you’re an e-tailer yourself, you will no doubt have experienced the highs and lows associated with business growth, stock shortages and other factors affecting the industry recently. Whether you already had an eCommerce website as Covid hit, or you were one of the thousands of traditional retailers who had to pivot their business and get online quickly, you will know how fickle online shoppers can be. So, if your business is suffering from cart abandonment or your sales just aren’t as high as you’d like despite healthy website traffic, we’ve put together some tips on how to develop a winning online checkout strategy.
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RMS EPoS Blog 